HYLAND Brand Guidelines

Agency: Jack Morton Detroit

Project Overview:

Hyland, a fortune 100 company, looked to us to modernize their visual expression to align with their brand personality: innovative, clever, collaborative, authentic, and tenacious.

My Role:

I developed iterations of color schemes, icon systems, illustration styles, photo looks, graphic design elements, layout samples, and more. We complied everything and accompanied the visuals with usage guidelines, resulting in a comprehensive brand book.

THE PROCESS

BRAND OVERVIEW

PUTTING IT ALL TOGETHER

Examples of how the brand comes to life with a bounty of flexibility while remaining consistent

PHOTOGRAPHY
MIX 'N MATCH TOOL

To extend the flexibility of our photography across all our media, we developed a tool that allows us, and our client, to customize each photo. Each article of clothing and background is isolated so the color can be easily changed to compliment the composition it’s being used in. This tool takes an already extensive photo library and creates countless options.

THE TEAM

Senior Designer: Nick Janeczko