HYLAND: For Innovators Everywhere
Agency: Jack Morton Detroit
Project Overview:
Hyland, a company that provides enterprise platforms, had a goal of reaching the next generation of innovators. With an inclusive vision, they came to us to create their first digital campaign.
My Role:
This campaign was unique as I was developing Hyland's brand guidelines in tandem. Illustration styles studies became storyboards in days. I was art directing editing to follow video style guides we had just created.
THE PROCESS
In the end we had two :30 spots, two :15 spots, multiple audio spots with accompanying cover images, and animated and static banners. Take a look at how my personal favorite was created:
INTIAL SKETCHES
I took to Procreate to visualize our idea of connecting Hyland's solutions to the ambitions of innovators.
STORYBOARDS
Woohoo! Hyland loved our idea. Here are the final cleaned up storyboards.
EVERYDAY INNOVATION :30
Working with Deep Vibe, we paired our innovators with my bold line illustrations, creating the dream world Hyland solutions empowers.
ADDITIONAL PIECES
New Heights :30
Media Placements
Animated Banners
THE TEAM
Art Directors: Nick Janeczko, Al Benbow
Creative Directors: Anne Moore, Richard Shideler, Brad Mettey